Are unmarried women the key to the election?

Allisa Hwang Eun Sol 
8.23.2012

http://www.salon.com/2012/03/23/are_unmarried_women_the_key_to_the_election/

This article said that nowadays unmarried women population is increasing, and historically they didn't participated to the election. So if a candidate convince unmarried women and get support from them, he may win the election. 

As the article says, i think to convince unmarried women or every young men is the most important and effective thing to do before an election. Defining young men as 18~29, their population takes a lot of parts in US. Only among those who has suffrage, except too old people, who seems will not vote, their percentage may grow even larger. So I think to win the election, candidates or parties should convince and persuade young men first.